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About

iFA brings insurance closer to you.

Mission

We help you prepare for life's what-ifs
and plan for someday.

We help keep unexpected risks from shaking your life, and make the future feel closer to anticipation than fear.

Catch Phrase

Insurance Fully Augmented! Adding AI to insurance for a better insurance experience.

iFA's insurance Vertical AI supports the full journey—from understanding and choosing insurance to post-enrollment management and planning ahead. Services such as MediCode Insurance Design (MCID), which incorporates health data into insurance design, and VFA2, which recommends variable insurance funds, connect insurance expertise and data with AI so customers can understand, choose, and manage insurance more easily.

More and more customers are
discovering iFA every day.

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CI

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The name iFA represents insurance, Finance, and Assurance: preparing for risk, connecting today with tomorrow, and planning ahead for retirement, later life, inheritance, and asset transfer.

  • insurance → preparation for risk
  • finance → the financial structure that connects today and the future
  • assurance → preparing for the future, through retirement, later life, and inheritance
  • Green iFA logo

    iFA Green

    HEX: #08B084

    RGB: R 8 / G 176 / B 132

    CMYK: C 95 / M 0 / Y 25 / K 31

  • Black iFA logo

    Black

    HEX: #000000

    RGB: R 0 / G 0 / B 0

    CMYK: C 0 / M 0 / Y 0 / K 100

  • White iFA logo

    White

    HEX: #FFFFFF

    RGB: R 255 / G 255 / B 255

    CMYK: C 0 / M 0 / Y 0 / K 0

BI

insurance AI

insurance AI is the AI specialized in insurance that iFA provides for customers and insurance professionals. It works across many insurance touchpoints—from understanding insurance and finding the information you need to guiding insurance solutions and supporting work. iFA’s insurance AI consists of iFA AI for customers and Orca AI for insurance professionals. With these two AIs at the center, iFA is expanding the intelligence of insurance and creating a better insurance experience.

  • iFA AI : Insurance AI for customers

    From questions about insurance to checking the coverage you need, managing your insurance, and inheritance and gifts, iFA AI helps customers understand and use insurance more easily.
    Customers can use iFA AI on the web through AI Link.

  • Orca AI : AI for insurance professionals

    Orca AI helps insurance professionals quickly find information on insurance products, regulations, and their work, and use it in customer consultations and daily work.

  • insurance AI logo

MASCOT

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“Bumi,” iFA’s mascot, is a character inspired by the orca—the king of the seas with a perfect balance of attributes.
Bumi embodies our commitment to making your portfolio as flawless as an orca.

  • Standard Bumi mascot
  • insurance AI Bumi mascot
  • STAR TOUR Bumi mascot

BASICS

The standard form of “Bumi,”
iFA’s mascot and king of the seas.

  • Standard Bumi mascot character set

insurance AI

“AI Bumi” represents iFA’s insurance AI. Digital circuit patterns added to Bumi illustrate the connection between insurance expertise and AI.

  • insurance AI Bumi mascot character set

STAR TOUR

“Bumi” as the mascot for iFA’s overseas
travel promotion, STAR TOUR.

  • STAR TOUR Bumi mascot

PRINCIPLES

The principles iFA follows to create
a better insurance experience for every customer.

  • 01Customer
    First

  • 02Truth
    First

  • 03Make It
    Clear

  • 04Better
    with AI

  • 05Use
    Data

  • 06Continuous
    Care

  • 07Explain
    Why

  • 08Trust
    Matters

  • 09Set a
    New
    Standard

  • 01Customer First

    Every decision starts with the customer.
    We consider what the customer needs before the product.

  • 02Truth First

    We put facts before sales.
    We provide accurate information so customers can make sound decisions for themselves.

  • 03Make It Clear

    We make complex insurance easy to understand.
    We organize difficult information and choices so they are easy to see and understand.

  • 04Better with AI

    AI helps people perform better.
    We focus on supporting better judgment and understanding, rather than replacing people.

  • 05Use Data

    We make decisions with data, not intuition.
    We support more objective and rational insurance decisions.

  • 06Continuous Care

    Insurance does not end when a policy is purchased.
    We create a continuous experience from before enrollment through ongoing care.

  • 07Explain Why

    Every decision should be explainable.
    We communicate the reasons and evidence in language customers can understand.

  • 08Trust Matters

    We protect trust before technology.
    Customer data must remain secure, and trust is our most important standard.

  • 09Set a New Standard

    We set a better standard for insurance.
    We create a new insurance experience through customer focus, data, and continuous care.

The Path iFA Has Walked iFA History

  • 2007

    • Company incorporated
    • Won the Grand Prize in Personal Finance at the 1st Korea Consulting Awards
    • Selected as Financial Consulting Management Innovation CEO (Korea Economy 21)
    • Selected as an Innovative Company Opening the Future (Herald Economy)

  • 2009

    • Partnerships with Samsung Securities, Dongbu Securities, Hana Daetoo Securities
    • Developed and launched GA-exclusive wrap account products
    • Selected for the Financial Consulting Category at the Korea Trusted Enterprise Awards
      (Korea Economy)
    • Hosted the Korea Financial Gerontology Global Expo (KFGG)
      at KINTEX, Ilsan
    • Partnership with Korea Stem Cell Bank for cell banking services

  • 2010

    • Merger with WiseAsset Co., Ltd.
    • Merger with AssetB Co., Ltd.
    • Won the Grand Prize in Personal Finance at the 2nd Korea Consulting Awards
      (second consecutive win)

  • 2011

    • Selected as the entrusted operator of Lotte Home Shopping and GS Home Shopping financial centers
    • Business partnership with Ch.FC Korea

  • 2012

    • Won the GA Category at the 2012 Korea Financial Awards (Current Affairs Magazine)
    • Company name changed to iFA Inc.
    • iFA Cloud Inc. spun off
    • iFA Inc. opening ceremony and Outstanding Partner Awards
    • Mascot “Bumi” born

  • 2013

    • Developed and provided new channel / IT systems for NongHyup Life and Hyosung ITX
    • Launched and operated the open education program Edu-Cube
    • Held monthly open lectures “iFA Communication Lectures” for customers
    • Business partnership with Woongjin Passone
    • 2013 iFA Convention Hongkong&Macau

  • 2014

    • Launched and operated online education content “iFA TV”
    • Launched the internal monthly newsletter “iFA Story”
    • Opened the auto insurance comparison system
      “iFA Auto Insurance Center”
    • 2014 iFA Convention Pattaya
    • Established the Inheritance & Gift Lab

  • 2015

    • Published the “iFA Manual Book”
    • Launched “iFA CIS,” the first GA recruiting app
    • Opened the insurance policy analysis service “iFA Compare”
    • Business partnerships with Hana Financial Investment, NH Investment & Securities, Mirae Asset Securities,
      and KDB Daewoo Securities
    • 2015 iFA Convention Danang

  • 2016

    • Opened “Camp Unak,” the industry’s first combined
      training and camping facility
    • Launched “iFA VSL,” the first order-made product with a foreign insurer
    • Developed and distributed the variable fund management program “VFA”
    • Business partnership with Shinhan Financial Investment
    • Participated in the 2016 FP Conference
    • 2016 iFA Convention Taiwan

  • 2017

    • Launched the second order-made variable annuity insurance “iFA VA”
    • Launched “VFA Pro Version”
    • Launched the financial planning program “iFA Hope Plan”
    • Hosted the 2017 iFA WAY briefing (partner invitation)
    • Business partnership with Korea Stem Cell Bank Co., Ltd.
    • 2017 iFA Convention Kyushu

  • 2018

    • Launched the customer total-service app “iFA ONE”
    • Business partnership with SJ Forestry Cooperative Mutual Aid
    • Business partnership with Genoplan Korea
    • Business partnership with CHA Biotech Co., Ltd.
    • 2018 iFA Convention Singapore&Cruise
    • Obtained Korea’s first patent for the variable fund management system “VFA”
      “System and method for managing variable funds based on a fund change signal algorithm” patent registered
      Patent No. 10-1886380

  • 2019

    • Won the MetLife Consumer Protection Award
    • Launched Korea’s first tree burial insurance product, “Tree Burial Funeral Insurance,”
      as an order-made product
    • 2019 iFA StarTour Paris
    • Launched the iFA Master Club program

  • 2020

    • Launched iFA order-made variable insurance “Wolf Variable Annuity Insurance”
    • Launched Korea’s first restaurant guide app for insurance professionals, “Insurleng Guide”
    • Obtained Korea’s first patent for insurance design and product matching through genetic analysis
      “InsurTech system based on genetic analysis information, health checkup information, and biometric information”
      Patent No. 10-2197095
      “Insurance design and insurance product matching system through genetic analysis”
      Patent No. 10-2086850
    • Opened the “Insurance Design Service through Genetic Analysis”

  • 2021

    • Opened the non-face-to-face education channel “ON LINE CLASS”
    • Relaunched the customer total-service app “iFA ONE”
    • Patent registered for an AI-based management system for fund products including variable insurance
      Patent No. 10-2259922
    • VFA (variable insurance fund management algorithm) robo-advisor
      passed the Financial Services Commission testbed

  • 2022

    • Launched the well-dying total-service “Ending Note” app / service opened
    • Joint marketing agreement with KB Securities Co., Ltd.
    • Opened iFA Direct Insurance Center
    • Developed and implemented mobile authentication for personal information consent and application documents

  • 2023

    • Opened SME Consulting Lab / Inheritance & Gift Lab customer services
    • Opened iFA DB Store and produced/distributed proprietary databases
    • Launched Disease Prediction Service / Unclaimed Insurance Benefits Lookup
      / Sound Power System (contract risk management)
    • Launched mobile business cards / Merged with FP Korea / Opened General Insurance Center
    • Secured investment from Hana Financial Group Inc.
    • Strategic alliance and investment with Raymo Works “MoHome”

  • 2024

    • Agreement to develop specialized training programs with FP Partners
    • Implemented the Do Not Call (right to refuse contact) system
    • Opened “iFA AI,” the industry’s first vertical AI platform (insurance Vertical GenAI)
    • First-ever customer-facing AI service in the General Agency (GA) industry, “AI Link” launched
    • Merger with Ains Financial Services

  • 2025

    • First-ever AI system for financial advisors in the General Agency (GA) industry, “AI Orca” launched
    • Opened an online training course exclusively for new recruits
    • Signed strategic MOU with Chabot Mobility
    • Signed strategic industry-academia MOU with Global Cyber University

  • 2026

    • Launched “MediCode Insurance Design,” a coverage analysis service based on health data and biometric information
    • Selected as MetLife’s 2026 Best GA for Financial Consumer Protection
    • Strategic partnership between iFA, Robo Advisor Investment Advisory (RAi), and Data and Analytics (DNA)
    • Launched Variable Fund Advisor 2 (VFA2), a variable fund management system
    • Strategic partnership between iFA, iM Life, and RAi; joint development of “Autopilot Variable Annuity Insurance”
    • Team sponsorship agreement with PBA professional billiards team “Breakers” for the 2026–2027 season
    • Received the “2026 H2 Innovative IT Grand Prize” from JoongAng Ilbo
    • Acquired management control of Chabot Insurance

PARTNER Meet the partners
working with iFA.

Life Insurance Partners

  • ABL Life Insurance
  • MetLife
  • DB Life Insurance
  • KB Life Insurance
  • Mirae Asset Life Insurance
  • Lina Life Insurance
  • Tongyang Life Insurance
  • Chubb
  • Hanwha Life Insurance
  • AIA Life Insurance
  • KDB Life Insurance
  • NH Nonghyup Life Insurance
  • Shinhan Life Insurance
  • Heungkuk Life Insurance
  • Kyobo Life Insurance
  • Samsung Life Insurance
  • iM Life Insurance
  • Fubon Hyundai Life Insurance
  • BNP Paribas Cardif Life Insurance
  • Hana Life Insurance
  • IBK Pension Insurance

General insurance Partners

  • Hana General Insurance
  • NH Nonghyup P&C Insurance
  • KB Insurance
  • Meritz Fire & Marine
  • Hyundai Marine & Fire
  • Samsung Fire & Marine
  • DB Insurance
  • Heungkuk Fire & Marine
  • Yebyul Insurance
  • Hanwha General Insurance
  • Lotte Insurance
  • AIG Insurance
  • Lina General Insurance

Strategic Partners

  • Mohome
  • MediAge
  • Ending Note
  • RAi
  • Soldoc
  • Data & Analytics (DNA)
  • Chabot
  • Global Cyber University Dept. of Wealth & Asset Management

Insurance Agency Registration Certificates

Life Insurance
General insurance
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