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iFA On! Insurance, Reimagined.

Mission

We help prepare for life’s “what ifs” (Insurance)
and plan for life’s certainties (Assurance)
— through Finance.

· i (Insurance) Preparing for unforeseen risks. Contingent risks. We prepare for our customers’ “what ifs.” We ensure their lives stand firm even against the uncertain odds of unexpected accidents and illness.
· F (Finance) The engine that connects “risk preparedness”—the starting point of financial planning—with “preparation for a certain future” at the destination. We view Finance not as a subject, but as a function and mechanism.
· A (Assurance) Preparing for the future that will inevitably come. Certain risks. We promise our customers’ “someday.” From retirement and later years to the final moments for family, we prepare so that the inevitable future becomes something to look forward to, not fear.

Catch Phrase

Insurance Fully Augmented!

iFA's Fully Augmented Insurance

This signifies that iFA's insurance services have been fully augmented into an entirely different system in terms of functionality, role, and scope compared to simple insurance comparison services. Through iFA AI — which enables Medi-Code Insurance Design (insurance planning using health checkup and genetic data) and VFA (VA Fund Advising: variable annuity fund recommendations) — we are redefining customers' criteria for choosing insurance.

More and more customers are
discovering iFA every day.

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CI & BI

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iFA stands for insurance (i), Finance (F), and Assurance (A)—representing the process where risk preparedness operates through a financial structure and is completed as a certain future. iFA delivers scientific, hyper-personalized financial solutions to customers through professional planners and insurtech AX.

  • insurance → noun, “risk preparedness” as the starting point of financial planning
  • finance → verb, the financial mechanism that connects insurance and Assurance, activating time, assets, and income structures
  • assurance → noun, “preparation for the certain future” of retirement and inheritance as the destination of financial planning
iFA CI/BI logo — brand identity representing Insurance, Finance, and Assurance

iFA AX (AI Transformation) leverages iFA AI as a “Dual Brain,” enabling AI to intervene across the entire workflow—insurance planning, customer service, solution discovery, task automation, risk management, product recommendations, contract management, variable insurance and retirement pension management, and training. It is an AI experience model where AI proactively designs and executes interactions among customers, employees, and systems.

  • “AI eats Platform”
  • iFA Cloud → iFA AI·Cloud → iFA AI
  • iFA ONE → iFA AI·ONE → iFA AI
  • iFA AI Agent Orchestration → iFA AX
  • iFA AX = Brain + Action + Automation + Hyper Personalization
iFA AX (AI Transformation) logo — iFA's AI system applied across insurance design, customer service, product recommendation, and risk management

MASCOT

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“Bumi,” iFA’s mascot, is a character inspired by the orca—the king of the seas with a perfect balance of attributes.
Bumi embodies our commitment to making your portfolio as flawless as an orca.

iFA mascot Bumi — Standard, AI ORCA, and STAR TOUR versions

BASICS

The standard form of “Bumi,”
iFA’s mascot and king of the seas.

Standard Bumi mascot

AI ORCA

AI ORCA is the AI version of “Bumi.”
iFA is integrating AI technology across multiple solutions.

AI Orca mascot

STAR TOUR

“Bumi” as the mascot for iFA’s overseas
travel promotion, STAR TOUR.

STAR TOUR Bumi mascot

The Path iFA Has Walked iFA History

  • 2007

    • Company incorporated
    • Won the Grand Prize in Personal Finance at the 1st Korea Consulting Awards
    • Selected as Financial Consulting Management Innovation CEO (Korea Economy 21)
    • Selected as an Innovative Company Opening the Future (Herald Economy)

  • 2009

    • Partnerships with Samsung Securities, Dongbu Securities, Hana Daetoo Securities
    • Developed and launched GA-exclusive wrap account products
    • Selected for the Financial Consulting Category at the Korea Trusted Enterprise Awards
      (Korea Economy)
    • Hosted the Korea Financial Gerontology Global Expo (KFGG)
      at KINTEX, Ilsan
    • Partnership with Korea Stem Cell Bank for cell banking services

  • 2010

    • Merger with WiseAsset Co., Ltd.
    • Merger with AssetB Co., Ltd.
    • Won the Grand Prize in Personal Finance at the 2nd Korea Consulting Awards
      (2nd consecutive year)

  • 2011

    • Selected as the entrusted operator of Lotte Home Shopping and GS Home Shopping financial centers
    • Business partnership with Ch.FC Korea

  • 2012

    • Won the GA Category at the 2012 Korea Financial Awards (Current Affairs Magazine)
    • Company name changed to iFA Inc.
    • iFA Cloud Inc. spun off
    • iFA Inc. opening ceremony and Outstanding Partner Awards
    • Mascot 'Bumi' born

  • 2013

    • Developed and provided new channel / IT systems for NongHyup Life and Hyosung ITX
    • Launched and operated the open education program Edu-Cube
    • Held monthly open lectures “iFA Communication Lectures” for customers
    • Business partnership with Woongjin Passone
    • 2013 iFA Convention Hongkong&Macau

  • 2014

    • Launched and operated online education content “iFA TV”
    • Launched the internal monthly newsletter “iFA Story”
    • Opened the auto insurance comparison system
      “iFA Auto Insurance Center”
    • 2014 iFA Convention Pattaya
    • Established the Inheritance & Gift Lab

  • 2015

    • Published the “iFA Manual Book”
    • Launched “iFA CIS,” the first GA recruiting app
    • Opened the securities analysis service “iFA Compare”
    • Business partnerships with Hana Financial Investment, NH Investment & Securities, Mirae Asset Securities,
      and KDB Daewoo Securities
    • 2015 iFA Convention Danang

  • 2016

    • Opened “Camp Unak,” the industry’s first combined
      training and camping facility
    • Launched “iFA VSL,” the first order-made product with a foreign insurer
    • Developed and distributed the variable fund management program “VFA”
    • Business partnership with Shinhan Financial Investment
    • Participated in the 2016 FP Conference
    • 2016 iFA Convention Taiwan

  • 2017

    • Launched the second order-made variable annuity insurance “iFA VA”
    • Launched “VFA Pro Version”
    • Launched the financial planning program “iFA Hope Plan”
    • Hosted the 2017 iFA WAY briefing (partner invitation)
    • Business partnership with Korea Stem Cell Bank Co., Ltd.
    • 2017 iFA Convention Kyushu

  • 2018

    • Launched the customer total-service app “iFA ONE”
    • Obtained Korea’s first patent for the variable fund management system “VFA”
    • Business partnership with SJ Forestry Cooperative Mutual Aid
    • Business partnership with Genoplan Korea
    • Business partnership with CHA Biotech Co., Ltd.
    • 2018 iFA Convention Singapore&Cruise

  • 2019

    • Won the MetLife Consumer Protection Award
    • Launched Korea’s first tree burial insurance product
      as an order-made product
    • 2019 iFA StarTour Paris
    • Launched the iFA Master Club program

  • 2020

    • Obtained Korea's first patent for insurance design and product matching through genetic analysis
    • Launched iFA order-made variable insurance “Wolf Variable Annuity Insurance”
    • Launched Korea’s first restaurant guide app for insurance professionals, “Insurleng Guide”

  • 2021

    • Opened the non-face-to-face education channel “ONLINE CLASS”
    • Relaunched the customer total-service app “iFA ONE”
    • Developed and implemented mobile authentication for personal information consent and application documents
    • VFA (variable insurance fund management algorithm) robo-advisor
      passed the Financial Services Commission testbed
    • Opened iFA Direct Insurance Center

  • 2022

    • Launched the well-dying total-service 'Ending Note' app / service opened

  • 2023

    • Opened SME Consulting Lab / Inheritance & Gift Lab customer services
    • Opened iFA DB Store and produced/distributed proprietary databases
    • Launched Disease Prediction Service / Unclaimed Insurance Benefits Lookup
      / Sound Power System (contract risk management)
    • Launched mobile business cards / Merged with FP Korea / Opened General Insurance Center
    • Secured KRW 10 billion investment from Hana Financial Group
    • Strategic alliance and investment with Raymo Works 'MoHome'

  • 2024

    • Agreement to develop specialized training programs with FP Partners
    • First-ever customer-facing AI service in the General Agency (GA) industry, 'AI Link' launched
    • Announced merger with Ains Financial Services

  • 2025

    • First-ever AI system for financial advisors in the General Agency (GA) industry, 'AI Orca' launched
    • Opened an online training course exclusively for new recruits
    • Signed strategic MOU with Chabot Mobility
    • Signed strategic industry-academia MOU with Global Cyber University

  • 2026

    • Launched “MediCode Insurance Design,” a coverage analysis service based on health data and biometric information
    • Strategic partnership between iFA, Robo Advisor Investment Advisory (RAi), and Data and Analytics (DNA)
    • Launched Variable Fund Advisor 2 (VFA2), a variable fund management system
    • Strategic partnership between iFA, iM Life, and RAi; joint development of “Autopilot Variable Annuity Insurance”

PARTNER Meet the partners
working with iFA.

Life Insurance Partners

  • ABL Life Insurance
  • MetLife
  • DB Life Insurance
  • KB Life Insurance
  • Mirae Asset Life Insurance
  • Lina Life Insurance
  • Tongyang Life Insurance
  • Chubb
  • Hanwha Life Insurance
  • AIA Life Insurance
  • KDB Life Insurance
  • NH Nonghyup Life Insurance
  • Shinhan Life Insurance
  • Heungkuk Life Insurance
  • Kyobo Life Insurance
  • Samsung Life Insurance
  • iM Life Insurance
  • Fubon Hyundai Life Insurance
  • BNP Paribas Cardif Life Insurance
  • Hana Life Insurance
  • IBK Pension Insurance

General insurance Partners

  • Hana General Insurance
  • NH Nonghyup P&C Insurance
  • KB Insurance
  • Meritz Fire & Marine
  • Hyundai Marine & Fire
  • Samsung Fire & Marine
  • DB Insurance
  • Heungkuk Fire & Marine
  • Yebyul Insurance
  • Hanwha General Insurance
  • Lotte Insurance
  • AIG Insurance
  • Lina General Insurance

Strategic Partners

  • Mohome
  • MediAge
  • Ending Note
  • RAi
  • Soldoc
  • Data & Analytics (DNA)
  • Chabot
  • Global Cyber University Dept. of Wealth & Asset Management

Insurance Agency Registration Certificates

Life Insurance
General insurance
Your questions, answered by FA AI
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